Ohpolny Privacy Policy

At Ohpolny, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website, purchase our London-designed womenswear, or interact with our services. We comply with applicable data protection laws (including the UK General Data Protection Regulation, UK GDPR, and the Data Protection Act 2018) to ensure your information is handled responsibly.

1. Information We Collect

We only collect personal information that is necessary to provide and improve our services, process your orders, and communicate with you. The types of information we may collect include:

a. Information You Provide Voluntarily

  • Order & Account Details: Full name, email address (e.g., [email protected] for communications), phone number, shipping and billing addresses, payment information (e.g., credit/debit card details—note: we do not store full payment details; this is handled by our secure third-party payment processors).
  • Communication Data: Information you share when contacting our customer service team (e.g., questions about orders, sizing, or returns), subscribing to our newsletter, or participating in surveys/feedback forms.
  • Account Registration: If you create an account on our website, we may collect a username, password (encrypted for security), and preferences (e.g., favorite product categories, size preferences).

b. Information Collected Automatically

  • Website Usage Data: When you visit our site, we may collect non-identifiable data such as your IP address, browser type, device information (e.g., smartphone, laptop), pages visited, time spent on the site, and referral source. This data is collected via cookies and similar tracking technologies (see Section 4 for more details).
  • Purchase & Browsing History: Details of products you view, add to cart, or purchase, to personalize your shopping experience and recommend relevant items (e.g., versatile staples or exclusive occasionwear).

2. How We Use Your Information

We use your personal information for specific, legitimate purposes that align with our services and your expectations as a customer:

  • Process & Fulfill Orders: Verify your identity, process payments, ship your Ohpolny garments, and send order confirmations/tracking updates.
  • Provide Customer Support: Respond to your inquiries (e.g., about returns, sizing, or damaged items), resolve issues, and follow up on your requests.
  • Personalize Your Experience: Recommend products based on your browsing/purchase history, tailor website content to your preferences, and remember your size or shipping details for future orders.
  • Communicate With You: Send important updates (e.g., changes to our policies, service disruptions), newsletter content (if you subscribe—including new collections, exclusive offers, or London design stories), and feedback requests. You can unsubscribe from marketing communications at any time (see Section 7).
  • Improve Our Services: Analyze website usage data to enhance site functionality, optimize product offerings, and refine our customer experience (e.g., updating size guides or streamlining the checkout process).
  • Ensure Security: Detect and prevent fraud, protect our website from unauthorized access, and comply with legal obligations (e.g., tax or record-keeping requirements).

3. Who We Share Your Information With

We never sell your personal information to third parties. We may share your data only with trusted partners who assist us in delivering our services, and who are contractually obligated to protect your information:

  • Third-Party Service Providers:
  • Payment processors (e.g., PayPal, Stripe) to securely handle payment transactions (they do not access your data beyond what is needed to process payments).
  • Shipping carriers (e.g., Royal Mail, DHL) to deliver your orders and provide tracking updates.
  • IT service providers to maintain our website, host data, and ensure cybersecurity.
  • Email marketing platforms (e.g., Mailchimp) to send newsletters (if you subscribe).
  • Legal Requirements: We may disclose your information if required by law (e.g., to comply with a court order, tax regulation, or fraud investigation) or to protect our rights, property, or the safety of our customers/team.

4. Cookies & Tracking Technologies

Our website uses cookies (small text files stored on your device) and similar technologies (e.g., web beacons) to enhance your browsing experience. These tools help us:

  • Remember your login details (if you have an account) and shopping cart items.
  • Track website usage to improve site performance and personalize content.
  • Measure the effectiveness of our marketing campaigns (e.g., how many users click on a newsletter link).

You can manage cookie preferences through your browser settings (e.g., block or delete cookies). However, disabling certain cookies may affect website functionality (e.g., preventing you from completing a purchase or accessing your account).

5. Data Security

We take robust measures to protect your personal information from unauthorized access, loss, or misuse:

  • Encryption: Sensitive data (e.g., payment details, passwords) is encrypted using industry-standard technologies (e.g., SSL/TLS) when transmitted over the internet.
  • Secure Storage: Data is stored on secure servers with restricted access, managed by trusted third-party hosting providers who comply with data protection laws.
  • Access Controls: Only authorized Ohpolny team members (e.g., customer service, order processing) have access to your information, and they are required to follow strict security protocols.
  • Regular Audits: We conduct regular security reviews and updates to our systems to address potential vulnerabilities.

While we strive to protect your data, no online platform is 100% secure. We cannot guarantee absolute security, but we take all reasonable steps to minimize risks.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:

  • Order Data: We keep details of your orders (e.g., purchase history, shipping addresses) for 7 years to comply with tax and legal obligations, and to assist with future customer service inquiries.
  • Account Data: If you have an account, we retain your information until you request account deletion (see Section 7).
  • Marketing Data: If you subscribe to our newsletter, we keep your email address until you unsubscribe.
  • Automated Data: Website usage data (e.g., IP addresses, browsing history) is retained for 12 months, after which it is anonymized (stripped of identifying details) for analytical purposes.

7. Your Data Rights

Under UK GDPR and applicable laws, you have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask to update or correct inaccurate or incomplete data (e.g., a change to your shipping address).
  • Erasure: Request deletion of your data (e.g., if you no longer wish to have an account or receive communications), subject to legal or contractual obligations (e.g., retaining order data for tax purposes).
  • Restriction: Ask us to limit how we use your data (e.g., if you dispute the accuracy of the information).
  • Data Portability: Request a copy of your data in a structured, machine-readable format (e.g., to transfer to another retailer).
  • Opt-Out: Unsubscribe from marketing communications at any time (click the “unsubscribe” link in our newsletters, or contact us at [email protected]).

To exercise any of these rights, please email us at [email protected] with your full name, contact details, and a clear description of your request. We will respond within 1 month (and may extend this by a further 2 months for complex requests, with prior notice).

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make updates, we will revise the “Last Updated” date at the top of this page and post the new policy on our website. We encourage you to review this policy periodically to stay informed about how we protect your data.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact our data protection team at:

We are committed to addressing your inquiries promptly and working with you to resolve any privacy-related issues.